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What We Do
What We Do
All aspects of marketing strategy and delivery.
Strategy development, validation and delivery ensuring stakeholder
“buy-in”
- Reviewing current plans, status and results
- Double checking existing target market and customer research
- Developing best appropriate strategy including budget considerations
- Agreeing objectives and key performance indicators
Product positioning and creative brief development
- Undertaking competitive reviews
- Analysis of current brand awareness and image attributes
- Agreement of target audience and new objectives
- Writing creative briefs relative to audience and media
Development of media proposals
- Working with media partners to determine optimum budget allocation
- Media selection can include all types relevant to target audience,
marketing/sales objectives and budget: from search and display
marketing through to more traditional forms
Specialist in product launch strategies
- The team can also help with new business pitches especially
as we have the experience on all sides of the business from client,
advertising agency and media partner
Specific expertise in automotive sector
- Latest technology i.e. electric vehicles and supporting infrastructure
– including significant network of both manufacturer contacts
and strategic partners
- Extensive retailer/dealer experience including facilitating
dedicated retail operating consultancy visits to achieve employee
and customer enthusiasm
Interim Management and Resourcing
- Where there is a particular marketing project that needs quick
experienced help
- When there is a need for business development but with “gravitas”
from a highly respected and experienced team
MRB Consulting is also proud to partner with specialist marketing
agencies:
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