Clients

Wunderman is Ford of Europe's Customer Relationship Management Agency (CRM) and handles all of their websites. For the pan-European launch of the new Fiesta, Ford approved the strong new creative execution designed by Wunderman but the challenge was to now fulfil it with content:

MRB Consultancy were responsible for developing and negotiating the strategic partnerships
Key contracts forged with new strategic partners in time for site deployment across all 22 markets
The team was then asked to consult on the “Discovery Phase” team for the digital campaign for the pan-European launch of the new Ford Ka.

EMO had just won the Jaguar and Land Rover Dealer Marketing Account but needed help to settle the account in and determine right amount/balance of resources.

MRB Consultancy was responsible for pulling together the separate agency teams for New/Retail (plus the retailer field managers), Corporate Sales, Digital and Approved Used Vehicles (AUV):

Determining the full year dealer marketing plans
Developing senior client/agency relationships
Establishing team resource requirements and handling appropriate recruitment.

Optimize, a well established search marketing agency, needed a combination of help, not only to grow the business to the next level but also ensure the smooth handling of existing accounts. MRB Consultancy was called in and:

Managed a number of new business pitches that won new accounts
Won many accounts to develop and deliver bespoke training
Worked with Optimize to hone the account management skills of the whole team.

Nissan were the first automotive company to bring an affordable and fully practical electric vehicle to market. They felt they needed additional marketing expertise to develop their launch strategy so MRB Consultancy was invited in to complete this in time for their Annual Dealer Conference.

MRB Consultancy developed all aspects of the launch strategy for the Nissan LEAF (2011 “World Car of the Year”).

Facilitation of:

Technical, government and fleet and communication groups
Monthly launch meetings (included MD and other Nissan directors)
Monthly launch executive meetings (included MD, vice presidents of technical design, manufacturing and european business heads)
Monthly european conference calls
Plus network strategy – to ensure the optimal mix of customer convenience and dealer ROI

Project successfully concluded in producing the majority of content for the Nissan UK Annual Dealer Conference in Geneva with a combination of presentations and workshops - taking the attendees from 'doubters' to 'electric vehicle fans'.

The Retail Motor Industry (the trade association for Automotive Dealers and Garages with around 9,000 members – including Franchised, Independent, Commercial Vehicle, Bodyshops and Motorcycle divisions) wanted help to increase their brand awareness and also the value of the membership package. On this occasion MRB Consultancy was asked to come in on a full time basis to launch the RMI’s first customer service initiative “Trust My Garage”:

Instigated research to validate naming, member and customer offer
Facilitated development of all marketing communication materials
Developed B2B and B2B websites including video content
Negotiated strategic partnerships
Pulled together internal launch sessions
Presented to series of Member Roadshows throughout the country
Achieved 2500 members in 6 months, taking it into the Top 3 of any similar programme!

YouTube Videos

What is Trust My Garage?

Member Endorsement

Website

Trust My Garage (Member B2B)

Helping the Foundry to sell today and build brands for tomorrow

The Foundry Communications is one of the top 20 design and marketing agencies outside London. They work with clients to discover what makes brands remarkable. Then, through conversations, strategic insights and creative work, they identify, isolate, package, re-design or re-express the thing that makes the brand unique. This remarkable system helps clients not only to sell products and services today, but also to build their brands for the future. They approached MRB Consultancy to help them expand their growing list of automotive clients, due to our expertise and experience in this sector. MRB Consultancy:

Helped develop strategy of approach
Conducted customer research to really demonstrate how this segment, in particular, has a tendency to communicate in the wrong way