Introduction to MRB Consultancy

Headed-up by Martin Brown and based in Hertfordshire, just 30 miles from Central London.

Martin is an experienced International Sales and Marketing Executive, having worked both in the UK and US on a number of different sides of the business:

Client / manufacturer (GM, Ford, Nissan, Jaguar) as District Sales Manager / Marketing Operations Manager / Brand Manager
Major advertising agencies (Goodby-Silverstein & Partners in the US, Wunderman/WPP in the UK) as Regional Director / Consultant
Google as Head of Automotive

The Consultancy’s most recently completed client work (incl. testimonials) is shown here. The team also has the significant benefit of being able to call upon a number of other partner agencies whenever needed for specialist work.

Areas of Business

All aspects of marketing:

Strategy development, validation and delivery ensuring stakeholder “buy-in”
Product positioning and creative briefs
Development of media proposals including search marketing through to more traditional forms
Specialists in product launch strategies
Help with new business pitches

Specific expertise in automotive sector

Includes the latest technology i.e. electric vehicles and supporting infrastructure – with a significant network of both manufacturer contacts and strategic partners
Extensive retailer/dealer experience including facilitating dedicated retail operating consultancy visits to achieve employee and customer enthusiasm

Key consultancy work including:

Significant digital work at Wunderman, pulling together and negotiating all the content partners for the Pan-European launch of the new Fiesta website
Working on the Jaguar Land Rover account at their dealer marketing agency, EMO, to settle the account in with these new clients and ensure the correct resourcing and management
Optimize Search Marketing, developing new business opportunities and account management
Successfully developing the launch strategy for Nissan Motors GB with their LEAF, the world’s first affordable and practical electric vehicle. This work culminated in facilitating all the content for the Nissan UK dealer conference in Geneva
Developing the first ever customer initiative “Trust My Garage” for the Retail Motor Industry (RMI)
Creating key business development strategy at the fully integrated communications agency the Foundry